Because being different just to be different is not working any better
Different for difference sake. This is a reaction to the error of conformity. However, as with most revolutions, it is blind and recklessly (even arrogantly) revolutionary. It grabs for anything that is different just to be done with the old, and the greater the difference, the better. Almost always ending in tragedy, this method of life is just as self-centered as doing whatever it takes to fit in.